Beauty IS in the eye of the beholder. The same holds true for the consumer when they know what they're looking at.
If you've ever visited an art museum, you may have questioned the birth of a "piece", puzzled by it's focus. What was the artist thinking. What was on their mind as they whittled or sketched away so eagerly. Once you're able to dissect art, you've seen magic. It unfolds within you as if you're witnessing it's direction, and it visually comes to life.
You can't just look at it, you have to look in it. It may not make sense to you at first, but if you really want to feel what the artist felt, you'll find it. Or maybe not. And that's OK too. All art is beautiful and meaningful to me, I have the gift of reading it. When seeing a formation of colors, directions, dimensions and elevations, it's literally breath taking to me.
I'm thoroughly interested in reading, even if there aren't any words. Art is to be read, it's our visual braille per Se, I get it.